Visiba Care grundades 2014 med visionen att göra vården mer tillgänglig, effektiv och hållbar. Företaget utvecklar och tillhandahåller en lösning som gör det möjligt för vårdgivare att öppna digitala mottagningar under eget varumärke. Visiba Care är idag Sveriges ledande plattform för digitala vårdbesök. Kunderna finns både inom den privata och offentliga sektorn, främst i Sverige men även i övriga Norden och UK. Huvudkontoret är beläget i Göteborg och utvecklingsavdelningen i Örebro.

Content Marketing Manager

Do you love planning, creating and sharing content to support business growth and thought leadership? Do you want to help Visiba Care take the next step in Content Marketing?  At Visiba Care, you have the opportunity to play a big role in changing healthcare on a global stage. It’s important, it will save lives, and it will be fun!  

We are looking for a passionate Content Marketing Manager to help Visiba Care continue to grow and be perceived in a way that improves people’s lives. Our clients are large healthcare providers and our contribution to society is to digitalise healthcare so that patients can receive world-class care through our platform. Do you want to be a part of that journey? 

What can you expect in the role?  
As a Content Marketing Manager, you will collaborate with product specialists, sales professionals, customer success managers, designers, customers and industry experts. You will plan, produce and distribute relevant content that builds the brand of Visiba Care, explains our product and service offer and meets the needs of both key stakeholders and our target audiences. You will plan and execute on the global content strategy. You will also ensure that the local content plans and output align with the brand guidelines and the respective local strategies follow a direct route towards our company goals. 

The work also includes the following: 

  • Plan, produce and distribute resources in different formats to drive awareness, thought leadership, subscribers and sales qualified leads
  • Champion the Visiba Care Tone of Voice according to established brand guidelines
  • Supervise the planning of storyboards for video, podcasts and webinars
  • Apply SEO strategy when producing content to maximise traffic equity
  • Provide guidance to agencies when outsourcing content production

Who are you?  
You are a self-propelled marketeer with outstanding writing and communicative skills and a strong business focus. You have an outspoken get-things-done personality and a pragmatic mindset when it comes to prioritising. Creating good relationships and connecting with others, both internally and externally comes naturally to you. You have good self-leadership and is used to lead projects. Preferably you have gained some of your experience from working in an environment where you have used communication to influence politicians or decision makers in the public sector (lobbying). 


  • Fluent Swedish and excellent English skills, both written and spoken
  • BA/BS degree in Marketing, Content Management, journalism, copywriting or equivalent working experience
  • Documented experience of planning, producing and distributing content for the web specifically, as well as channel-specific knowledge (website, blog, LinkedIn, Facebook, Twitter, etc.)
  • Documented experience of guiding a content marketing strategy
  • Experience of building audiences either online or offline
  • Experience of project management
  • Comfortable with working in Google Analytics
  • Comfortable with SEO

 It is good if you have experience from one or several below: 

  • Healthcare or any related area, like pharma or MedTech 
  • Experience in Adobe CC
  • Coordinating teams in a multilingual setting
  • Experience working with CRM-systems (Hubspot)
  • Experience of CSM (Wordpress)

Who will help you succeed? 
At Visiba Care we believe in the individual’s ability to lead themselves, and as leaders we share the philosophy of freedom with responsibility. As Content Marketing Manager you will be part of the marketing team, containing Product Content Specialist — Anna-Lena, Graphic Designers —  Per Gustafsson and Samuel Wibeck, Content & Social Media Specialist — Sofia Pyrgioti and lastly me, Cornelia. I am Head of Marketing & Communications and will be your direct manager. I have many years of leadership experience and I am a strong promoter of Visiba Care’s leadership philosophy. For me the “we” is more important than the “I” and even though I believe in celebrating individual achievements, I also know that reaching goals is always a result of great teamwork. My most important task as a leader, is to keep the focus, set the priorities and lead the team by removing as many obstacles as possible so that the team and each team member can focus on getting things done. When I am not working, I spend time with family and friends – preferably over a nice brunch or dinner, reading, traveling or hanging out in our summer cottage at Orust.

About Visiba Care  
Visiba Care is a cloud-based software solution that enables healthcare providers to get started with their own branded digital practice. Founded as a purpose-driven company in 2014, Visiba Care's mission is to empower healthcare providers and improve people's lives. Visiba Care leads the market for digital healthcare consultations in Sweden, and is advancing in other markets such as Norway, Finland and the UK. The customers vary in range, from smaller clinics to large healthcare organisations, both in to public and private sector. Visiba Care's headquarter is located in Gothenburg, Sweden.  Visit us at
Between weeks 28-30, the recruiting responsibles are on holiday and unavailable via email or phone. The selection process will start at week 31, when you can expect the first feedback on your application. We look forward to seeing your application when we are back from vacation!

If you have any questions regarding the recruitment or the position, you are more than welcome to contact me: Ellinor Dahlqvist, Talent Acquisition Manager,, +46732306905.
Selection takes place continuously, so do not hesitate to send in your application as soon as possible.